By Amanda Wicks
Eric Church has had a record year, and to prove it he released the music video for that very song today. In it, Church plays with the idea of “record year” by exploring the term’s more literal meaning.
McKinley James, who played a young Church in “Mr. Misunderstood,” returns once more. The video opens on him writing out lines on the blackboard before the band hands over a stack of vinyl and he returns home to dedicate himself to music. His “record year” involves listening through every record he can get his hands on.
In between shots of Church and his band performing, James builds a set of weights, which he stacks with vinyl. There’s no better way to get in shape as a musician than by listening to what’s come before you.
The video also debuts a special guitar for Church. He now has a customized signature edition of the Gibson Hummingbird acoustic guitar, which he nicknamed “Hummingbird Dark.”
Earlier in April, Church won the ACM Video of the Year for “Mr. Misunderstood.”